You are here: Home / Services / PPWR Compliance

PPWR Compliance

Helping businesses prepare for PPWR

The EU Packaging and Packaging Waste Regulation (PPWR) represents a major shift in how packaging is regulated across Europe.

Replacing the existing Packaging Waste Directive, PPWR introduces harmonised requirements across all EU Member States covering recyclability, packaging design, labelling and reporting.

If your organisation places packaged goods into the EU, whether as a producer, importer, distributor or brand owner, early preparation is essential.

Clarity provides practical, data-led support to help organisations understand their obligations, identify risk across packaging portfolios and develop a clear path to PPWR compliance.

Book a free PPWR consultation

PPWR compliance support from Clarity

Clarity provides practical PPWR compliance services designed to help organisations understand their obligations and prepare for the EU Packaging and Packaging Waste Regulation.

Our approach combines regulatory expertise with structured packaging data management, helping businesses move from uncertainty to clear, actionable compliance planning.

We support organisations through:

  • Packaging portfolio risk analysis and transition planning

  • Recyclability assessments to identify packaging formats at risk

  • Packaging data consolidation using the Clarion platform

  • Regulatory guidance and implementation support

  • Practical tools and resources to support PPWR readiness

  • Support interpreting evolving PPWR guidance and technical requirements

What is PPWR?

PPWR introduces a single set of packaging rules across the EU, fundamentally changing how packaging must be designed, assessed and reported.

Replacing the Packaging Waste Directive, PPWR strengthens requirements around:

  • Recyclability and design-for-recycling

  • Packaging labelling requirements

  • Reuse and refill targets

  • Supply chain reporting and traceability

By 2030, all packaging will be graded A–E for recyclability, with grades D and E becoming non-compliant. Detailed design-for-recycling criteria are expected by 2028.

Who needs to comply with PPWR?

PPWR applies to organisations placing packaged goods on the EU market, including manufacturers, importers, brand owners, e-commerce sellers and UK exporters.

Preparing for PPWR typically involves:

  • Assessing recyclability across packaging portfolios

  • Identifying packaging formats at risk of D or E grading

  • Ensuring packaging data is accurate and accessible

  • Understanding potential modulated fee exposure

Preparing early allows businesses to align packaging innovation and procurement decisions with 2030 requirements, helping protect continued access to EU markets.

Why organisations choose Clarity

Clarity Environmental supports organisations across the UK and internationally with practical, data-driven environmental compliance services.

Our clients choose Clarity because we combine deep regulatory expertise with structured data management and a highly responsive support team.

Working with Clarity means benefiting from:

  • Data-led compliance support built around the Clarion platform

  • Clear, practical guidance grounded in regulatory expertise

  • Structured recyclability insights to help prioritise packaging improvements

  • Regular insights to help you stay ahead of evolving packaging legislation

  • Experience across UK and EU packaging regulations

  • A responsive and supportive compliance team

Centralised Packaging Data Management with Clarion

Reliable packaging data is the foundation of PPWR compliance.

Clarity’s Clarion platform provides a single source of truth for your packaging data, bringing together:

  • Packaging specifications and materials

  • Supplier and product data

  • Packaging weights and formats

  • Reporting outputs across regulatory frameworks

By centralising packaging information, Clarion improves accuracy, transparency and audit readiness across both UK and EU compliance requirements.

Recyclability Assessments and 2030 Readiness

Understanding the recyclability of your packaging portfolio is critical under PPWR.

Clarity provides structured recyclability assessments using a Red–Amber–Green (RAG) framework to highlight risk areas and compliance hotspots.

This helps organisations:

  • Identify packaging formats at risk of D or E grading

  • Highlight recyclability issues across portfolios

  • Prioritise redesign activity

  • Develop transition plans ahead of the 2030 requirements

Reach out to our compliance experts

If you would like to discuss how PPWR may affect your business, you can schedule a short 15-minute guidance session with one of Clarity’s PPWR experts, to explore the key considerations and next steps.

Simply complete the form below and we’ll be in touch