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PPWR Compliance

Prepare for PPWR Before August 2026

The EU’s Packaging and Packaging Waste Regulation (PPWR) is one of the most significant packaging reforms in a generation.

From 12th August 2026, businesses placing packaged goods on the EU market will face new legal obligations covering packaging design, recyclability, technical documentation, labelling, data management and Extended Producer Responsibility (EPR).

For many UK businesses, PPWR will apply regardless of whether they are based inside or outside the EU.

Clarity helps businesses understand their obligations and prepare for compliance through our structured PPWR Readiness Assessment service.

Whether you are exporting packaged products into the EU, supplying retailers, manufacturing packaging, or managing packaging compliance internally, now is the time to start preparing.

Check your PPWR Readiness What is PPWR?

Book Your PPWR Readiness Assessment

Clarity’s PPWR Readiness Assessment is a structured consultancy service designed to help businesses:

  • Understand which PPWR obligations apply to their business
  • Clarify producer and supply chain roles
  • Assess current packaging data, evidence and reporting requirements
  • Understand key compliance gaps and risks
  • Build a practical roadmap towards August 2026 and beyond
  • Access Declaration of Conformity and Technical File templates

 

Book your PPWR Readiness Assessment

What is a PPWR Readiness Assessment?

The PPWR Readiness Assessment is a structured annual support service for businesses placing packaged goods on the EU market.

It helps establish your current compliance position, identify priority risks and gaps, and build a credible roadmap as PPWR requirements continue to evolve.

Delivered by Clarity’s packaging compliance specialists, the assessment includes an expert-led review of your obligations, a tailored action plan, a PPWR Readiness Certificate, and ongoing access to PPWR updates, tools, templates and exclusive resources.

  • A 90-minute assessment with a PPWR expert

  • Review of your supply chain role, EU markets and EPR position

  • A bespoke written action plan and compliance roadmap

  • PPWR Readiness Certificate for customers and stakeholders

  • Declaration of Conformity templates and Technical File guidance

  • Ongoing PPWR updates and support resources

Who Needs to Comply with PPWR?

PPWR applies to organisations placing packaged goods on the EU market, including manufacturers, importers, brand owners, e-commerce sellers and UK exporters.

Preparing for PPWR typically involves:

  • Assessing recyclability across packaging portfolios

  • Identifying packaging formats at risk of D or E grading

  • Ensuring packaging data is accurate and accessible

  • Understanding potential modulated fee exposure

Preparing early allows businesses to align packaging innovation and procurement decisions with 2030 requirements, helping protect continued access to EU markets.

Preparing for Recyclability Assessments from 2030

Packaging recyclability is becoming increasingly important under PPWR, as new “design for recycling” requirements from 2030 could prevent certain packaging formats from being placed on the EU market.

PPWR will also introduce harmonised recyclability performance criteria, with packaging expected to be assessed against its ability to be collected, sorted and recycled at scale. These outcomes are likely to influence both compliance status and future modulated fees.

Beyond the initial PPWR Readiness Assessment, Clarity also provides structured recyclability assessments designed to help businesses understand how their packaging may perform against future requirements.

Using a practical Red–Amber–Green (RAG) framework, these assessments help organisations:

  • Identify packaging formats at higher risk under future recyclability rules
  • Prioritise redesign and optimisation activity
  • Support longer-term packaging transition planning
  • Prepare for future modulated fee exposure

Are you Ready for PPWR?

Businesses are already moving quickly to understand their obligations and prepare for the significant packaging changes ahead.

Book your PPWR Readiness Assessment now to establish your current PPWR position, identify compliance gaps and build a practical roadmap towards August 2026.

Simply complete your details here and one of our experts will be in touch.