Sam Caplen
Head of Data Technology and Compliance
Sam Caplen is Clarity’s Head of Data Technology and Compliance. Since joining Clarity in 2016, he has built more than a decade of experience across packaging compliance, regulatory change and the management of complex packaging data.
Anticipating the greater scrutiny businesses would face under Extended Producer Responsibility and the Plastic Packaging Tax, Sam established Clarity’s data services division in 2021. Under his leadership, it has grown into a dedicated team supporting clients with complex data capture, analysis and reporting.
Today, Sam leads Clarity’s packaging data specialists and oversees the continued development of its data services and technology. Combining detailed regulatory knowledge with a practical, technology-led approach, he helps businesses improve their packaging data, strengthen compliance reporting and generate meaningful commercial insight.