Clarity Environmental has become a signatory to the UK Packaging Pact, reinforcing its commitment to accelerating the transition toward a more circular packaging system through cross-sector collaboration and practical action.
Packaging reform is advancing at pace across the UK, driven by Extended Producer Responsibility (EPR), recyclability requirements, and data transparency expectations. By joining the Pact, Clarity is aligning with a coalition of businesses and organisations working together to remove system barriers, improve packaging outcomes, and deliver measurable progress.
The Pact is delivered by WRAP and focuses on coordinated, evidence-based action, from better packaging design and increased recycled content to reuse and refill systems, stronger recycling infrastructure, and more consistent data and reporting frameworks.
As a signatory, Clarity will contribute regulatory, compliance, and technical expertise to support delivery of the Pact’s shared goals and help businesses navigate an increasingly complex policy landscape.
What Is the UK Packaging Pact?
The UK Packaging Pact succeeds the UK Plastics Pact, building on seven years of industry collaboration and delivery. It brings together organisations from across the packaging value chain alongside government and industry bodies.
Signatories work collectively to drive a step change in how packaging is designed, manufactured, used, collected, and reprocessed, with a strong emphasis on tackling persistent system barriers, unlocking investment, and scaling circular packaging solutions.
What are the UK Packaging Pact Goals?
Goal 1: Optimise Packaging
- Eliminate problematic and unnecessary materials, maximise recycled content, and ensure packaging is designed for circularity. This includes reducing reliance on virgin and non-renewable resources and removing formats that hinder recycling or increase environmental impact.
Goal 2: Scale Reuse & Refill
- Accelerate reuse and refill models through pre-competitive collaboration, standardisation, and interoperable system design. The goal is to make reuse systems practical, accessible, and scalable through shared infrastructure and design principles.
Goal 3: Support Circular Infrastructure Investment
- Create a pre-competitive forum and evidence base to help businesses, investors, and government unlock and accelerate investment in UK circular resource management infrastructure, ensuring that materials collected for recycling are effectively reprocessed. This work complements existing delivery bodies, including PackUK, by focusing specifically on investment mobilisation.
Goal 4: Harmonise Data
- Simplify reporting, align terminology, and improve data systems to reduce administrative burden and cost. Harmonised data supports compliance, progress tracking, policy development, and improved material traceability.
Materials in Scope
The Pact covers the core packaging material streams:
- Plastics
- Glass
- Metal
- Paper
What’s the Role of Pact Signatories?
Each signatory helps create momentum and amplify impact across the packaging system. In response to evolving regulation and market conditions, interim KPIs will be established and refined over time to remain aligned with regulatory developments and industry needs. Longer-term KPIs will be developed collaboratively and approved through Pact governance structures.
Clarity will actively support Pact initiatives by sharing insight from compliance delivery, data management, recyclability assessment, and producer reporting, helping ensure that policy intent translates into workable, real-world outcomes.
